In the last two decades, the widespread use of social networks has led to the creation of a new professional figure, the influencer. This is a person who in a certain field has earned a certain reputation and, above all, has many followers and is therefore able to influence the choices of a large group of people.
Users with these characteristics have therefore quickly become a marketing tool for companies that hire them to promote their products and services. The phenomenon started from fashion but then expanded to other sectors arriving inevitably also to the crypto world.
In addition to the influencers who grew up from nothing on social networks, there are also already famous people who act as testimonials for companies or products, or who with their opinions or choices can more or less explicitly support certain products.
In the crypto world, the function of the influencer takes on additional typical characteristics. Not only does he draw the audience’s attention to products, technologies or new opportunities, but he also has the ability to present concepts and solutions in a way that is easily understood by the reader/listener. He then mediates between the layman’s level of understanding and the complexity of the technological/financial context.
In fact, a typical crypto investor does not have the time to keep up to date with every development happening in the blockchain industry, which is evolving so rapidly. Moreover, he would have a hard time discerning the important things from the negligible ones.
Influencers then become the tool through which their followers stay up to date with market trends in the crypto world. This is done through the content they create either on specialized blogs or on the most common social platforms: twitter, YouTube, Instagram, Medium and Facebook.
Usually, influencers have their own area of specialization in the blockchain sphere, and in that area they become opinion leaders for their followers, thus creating a significant impact on the market. For example, during a fundraising campaign for a new project.
While large advertising campaigns significantly increase brand visibility and recognition, influencer campaigns increase interest, drive community growth, and help build brand reputation.
So, when activating an influencer-based campaign for a crypto project, don’t expect millions of random contacts, but contacts relevant to the project.
Influencers are much more effective at engaging consumers than conventional digital marketing tactics. In fact, research shows that 92% of consumers would rather make a purchase based on an influencer’s opinion instead of advertising.
Some of the most well-known crypto influencers include both people who have built their fame through the successes of their own ventures and people who have stood out for the quality of their contributions on social media. A list of some of the top crypto influencers follows.
The number one influencer, by merits gained in the field, is definitely Vitalik Buterin, co-founder of Ethereum and one of the world’s youngest crypto-billionaires. Known for his work in Ethereum, Buterin has also been involved in the Bitcoin community as a writer and developer. He is also the co-founder of Bitcoin Magazine. He currently has about 1.9 million followers on Twitter (@VitalikButerin).
Another well-known influencer is Roger Ver who was an early promoter of Bitcoin in 2011. He was an early adopter of blockchain technology and has invested in several cryptocurrency-related startups, including Bitcoin, Ripple, Kraken and Purse.io. On Twitter (@rogerkver), he has about 720,000 followers.
Andreas Antonopoulos, on the other hand, is a tech entrepreneur known for being a proponent of Bitcoin and blockchain. He stands out especially for his dissemination skills. In fact, he is the author of books that help explain Bitcoin and the blockchain world and above all of popular videos on his youtube channel and posts on various social networks. He has his own website on which you can find numerous workshops and other resources. He has 600’000 followers on Twitter (@aantonop).
Ivan Liljeqvist, also known as Ivan on Tech, is a Swedish content creator who specializes in blockchain technology. He is active on several online platforms such as Instagram and Facebook. On Twitter (@IvanOnTech), he has 268,000 followers, with whom he shares updates on Bitcoin and Ethereum. He also has a YouTube channel, Ivan on Tech, where he uploads videos on interviews, analysis, debates and live talks related to the crypto world.
One influencer with a particular profile is CryptoBrekkie, Also known as Brekkie von Bitcoin. CryptoBrekkie is a Bitcoin artist who is known for his unique and experimental crypto artwork. He also has a YouTube channel where he posts videos of his Bitcoin art.
The world of crypto influencers is not just male, however. Among women, Layah Heilpern, a British crypto influencer who discusses issues and updates on crypto and Bitcoin, is notable. She has her own YouTube channel, as well as a website that offers content related to the crypto world. On Twitter (@LayahHeilpern), she has nearly 100,000 followers.
Finally, Ben Horowitz, co-founder and partner at Andreessen Horowitz, is a venture capitalist and author who is also known as a cryptocurrency analyst. On Twitter (@bhorowitz), where he has more than 500,000 followers, he talks about business, finance and technology.
The opinion of an influencer, whether positive or negative, can have a great impact on the outcome of a crypto campaign or project. This is mainly due to the fact that many people who are not experts in the field rely on the opinion of influencers they trust because, by simplifying concepts, they avoid investing a lot of time in studying and understanding complex projects.
The role of influencers in promoting these types of initiatives and projects should not be underestimated.