The Client | FIDES

Due to increasingly stringent guidelines for miles and rewards, customers are seeing diminishing value in travel loyalty programs. FIDES aims to shape a new ecosystem that drives change across the aviation, travel, and tourism industries. 

“The more you travel, the more you gain.”

This is a key philosophy for FIDES which drives them to create and deliver compelling, one-of-a-kind benefits for the frequent traveler. The FIDES token leverages four key concepts — Travel-to-Earn, Share-to-Earn, Cashback, and Staking — to help meet customer demand and deliver tangible, flexible, and transferrable rewards that have real and lasting value.

https://myfides.io/

BrightNode’s Contribution 

FIDES leveraged BrightNode’s help in curating a 360-degree tokenomics and marketing strategy. With characteristics such as Travel-to-Earn and Share-to-Earn, the FIDES token offered a unique value proposition to stakeholders. The task at hand warranted expertise in building robust tokenomics frameworks, understanding consumer behavior in the travel industry, and creating value beyond functionality. 

BrightNode first helped FIDES strategize and define two primary building blocks of their tokenomics strategy — the token allocation and quantity for different types of stakeholders, and the corresponding release schedule for each.

BrightNode also supported FIDES in creating an end-to-end marketing strategy that included:

• Roadmap with phase-wise allocation for each drop

• Pre-launch, launch, and post-launch deliverables for each milestone

• Building a brand tone, voice, and narrative that best suited the service offering

• Content creation ideas and marketing activities