FIDES leveraged BrightNode’s help in curating a 360-degree tokenomics and marketing strategy. With characteristics such as Travel-to-Earn and Share-to-Earn, the FIDES Loyalty token offered a unique value proposition to stakeholders. The task at hand warranted expertise in building robust tokenomics frameworks, understanding consumer behavior in the travel industry, and creating value beyond functionality.
“BrightNode is a leader in the crypto industry for tokenomics consulting. Their specialists
helped us align the FIDES product-market fit with a well-designed tokenomics model that
reinforces token utility within our ecosystem and will help ensure long-term development and
success.”
The client | FIDES
Due to increasingly stringent guidelines for miles and rewards, customers are seeing diminishing value in travel loyalty programs. FIDES aims to shape a new ecosystem that drives change across the aviation, travel, and tourism industries.
“The more you travel, the more you earn.”
This is a key philosophy for FIDES which drives them to create and deliver compelling, one-of-a-kind benefits for the frequent traveler. The FIDES token leverages four key concepts — Travel-to-Earn, Share-to-Earn, Cashback, and Staking — to help meet customer demand and deliver tangible, flexible, and transferrable rewards that have real and lasting value.
BrightNode’s contribution
BrightNode first helped FIDES strategize and define two primary building blocks of their tokenomics strategy: the token allocation and quantity for different types of stakeholders, and the corresponding release schedule for each.
BrightNode also supported FIDES in creating an end-to-end marketing strategy that included:
- Roadmap with phase-wise allocation for each drop
- Pre-launch, launch, and post-launch deliverables for each milestone
- Building a brand tone, voice, and narrative that best suited the service offering
- Content creation ideas and marketing activities
With over 50 projects undertaken since 2021, BrightNode is a reliable partner for your next crypto project. Our offerings range from tokenomics consultation to marketing and business development, and we pride ourselves on being a premier consulting firm specializing in comprehensive blockchain solutions.
Looking for experts to help you with your crypto project? Get in touch with us today.
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